I joined Uber Freight at its launch, starting and building up its operations team, and playing a key role in the initial strategy and operations. In this role I shaped the direction of Uber Freight’s Carrier Strategy as it related to carrier acquisition and engagement, and played a key role in marketplace dynamics, pricing, product prioritization, and service expansion decisions. I managed a team of analysts responsible for building up a carrier base for the app and executing all operational elements to surpass OKRs every quarter.