SecondSwap - Token Marketplace

This UX/UI design project, SecondSwap, tackles a major roadblock in the exciting, yet complex, world of blockchain technology: illiquidity. As a UX/UI designer, my role was to craft the user experience for a multi-chain marketplace platform. SecondSwap functions as a secure and scalable "second market" specifically designed for locked tokenized assets. By facilitating a trusted space for these assets to be traded, SecondSwap unlocks their value, benefiting not only investors but the entire blockchain ecosystem. My role as a designer was to craft a user interface that fosters trust and simplifies navigation within this innovative crypto marketplace.

SecondSwap team was looking for someone to craft a simple user experience and design the platform from scratch. As I’ve personally led the whole project from the UX perspective, taking it from the ground up was challenging. SecondSwap ventured into uncharted territory. The team was creating a platform in a nascent market with limited competition and even fewer design references. There was not a lot of research to rely on, if any. The tight timeline, fueled by an upcoming investor presentation and demo launch, added another layer of complexity. Every design decision was a pioneering step, requiring both creativity and a deep understanding of how an average crypto user thinks.

Over a ~4 week time frame, I've crafted a UX that strikes a perfect balance between robustness and ease of use. Through a series of refinements, a user-friendly and visually-appealing UI emerged, anchored by a streamlined design system that guarantees app cohesion. At the end, a platform that delivers a seamless experience across devices, all thanks to the synergy between meticulous design and fruitful client collaboration. I've continued to work closely with the SecondSwap internal team on an ongoing basis on their future endeavours.

Simple design system was created with the sole purpose of enabling cohesiveness when launching and designing new features in the future. UI components like buttons, tabs, radio buttons, checkboxes and toggles were documented and made into components in Figma - ready to use. Thanks to that, development handoff process was a breeze.

I decided to showcase the metaphor of liquidity in a simple way, starting from the hero section. By prioritizing clear information architecture and a touch of visual intrigue with custom illustrations, the design fosters trust and transparency, making it easy for visitors to understand the value proposition of SecondSwap.

Main mission here was crafting a compelling pitch deck that translates the problem of illiquid crypto assets into clear and concise messaging - crucial for investors. Social media design followed suit, where I tried to expand the visual language and utilize engaging custom designed elements to build excitement and educate potential users on X and LinkedIn.