Borders is a brand built at the intersection of technology and design, founded by a developer with a passion for creating seamless digital experiences. The goal was to craft an identity that honors the technical roots of the brand while making it visually engaging, approachable, and adaptable for modern audiences.

The visual identity captures the intersection of vintage tech aesthetics and coding culture. The logo, styled as <Borders/>, is a direct nod to code syntax, reflecting the founder’s roots as a developer. Drawing inspiration from digital interfaces of the past, the design incorporates clean lines, structured elements, and vibrant pops of color to evoke a sense of nostalgia while remaining fresh and engaging.