Industry: Digital Marketing, SEO

Services Provided: Website Strategy, UX/UI Design, Website Development

Tools Used: WordPress, Bricks Builder, Metabox for Custom Post Types & Custom Fields

Outcome: Conversion-optimized website generating leads every week

Marketence, a leading SEO agency in the Netherlands, required a major website overhaul to enhance its functionality and more accurately represent its brand. The previous website, limited by generic template constraints, failed to meet their needs for a distinctive, professionally tailored online presence. Hans Buis, the founder, sought a bespoke solution to not only uplift their visual identity but also to bolster their robust SEO strategies.

The main challenge was transforming a basic, template-based website into a customized, easily managed platform optimized for advanced SEO. This transformation was critical to support Hans’s strategy for dynamic content, aiming to attract and convert more clients.

The project kicked off with a detailed plan outlining the essential web pages and sections. Following Hans’s vision and business objectives closely, I conducted UX designs with detailed mockups, iterating based on his feedback. Upon finalizing the UX, the project moved into the UI design phase to ensure the aesthetics supported the user experience without sacrificing functionality.

Development was undertaken using WordPress and Bricks Builder, chosen for their flexibility in creating custom solutions. This allowed Hans to easily manage and update the site, crucial for continuous SEO efforts. The development phase included rigorous testing and refinements to ensure optimal performance across all devices.

The revamped Marketence website is now a visually appealing and highly functional platform, optimized for SEO and significantly boosting the company’s professional image. Hans reports, "You did a great job, Victor. What I specifically like is how you thought about the conversion. All pages are well optimized with strong points, unique selling points, social proof." The website not only meets but exceeds expectations, facilitating increased client engagement and conversions, and generating leads actively. "Right now, I have a perfectly working website with a nice blog, and I couldn't have done it without you. It is generating leads for me right now, so that's perfect," Hans adds.

"Every time I asked Wiktor to adjust something in the project, he always did it with a lot of pleasure and enthusiasm" Hans recalls. His satisfaction with the project's success is evident as he looks to future collaborations, stating, "In the future, if I would need a new website or a new iteration, I would definitely hire you again. Love your professional attitude, communication, and would definitely recommend you. So best of luck to you. Thank you."

The Marketence project underscores the critical role of aligning web design with business strategy, especially in the SEO-driven landscape of digital marketing. This initiative has not only transformed their online presence but has also equipped them with the tools necessary for ongoing business growth. To view the live results, visit marketence.nl.