Client: Master Spa Parts

Industry: Hot tub and spa parts retailer

Platform: Shopify + Klaviyo

Project Duration: 3 months

Goal: Rebuild and optimize the email system to increase engagement, improve segmentation, and drive repeat purchases.

Before working together, Master Spa Parts faced:

• Fragmented automations with inconsistent branding

• Campaigns focused mainly on discounts with low engagement

• Underperforming flows and minimal customer segmentation

• Missed opportunities to re-engage loyal customers

The goal was to create a cohesive lifecycle system that nurtures customers from first visit through repeat purchase while making every message feel more personal and educational.

Rebuilt flows and templates in Klaviyo

Set up dynamic content blocks by category

Integrated review and loyalty triggers

Optimized send times and deliverability

Designed branded visuals following Sacred Sky guidelines

✔︎ 256% increase in flow-generated revenue

✔︎ $197K total email-attributed revenue

✔︎ 52% higher average order value

✔︎ 30% stronger engagement rate

✔︎ Improved brand consistency and long-term customer retention

🟢 Educational and trust-based content performs better than constant promotions

🟣 Lifecycle consistency strengthens customer loyalty

🔵 Dynamic segmentation outperforms static lists in large catalogs

Master Spa Parts’ email program evolved from discount-driven blasts into a value-centered retention system that built loyalty and measurable growth.