Case Study of Successful Facebook Ads and Google Ads Campaign

Background: Radiant Smiles Dental Clinic, a reputable local dental practice, aspired to enhance its patient base and establish a stronger online presence. Acknowledging the potential of digital advertising, they sought my assistance to craft a comprehensive strategy encompassing both Facebook Ads and Google Ads.

Campaign Strategy: To meet Radiant Smiles' goals of patient growth and visibility, I formulated an integrated digital advertising strategy that leveraged the strengths of both Facebook and Google platforms.

Designed visually engaging carousel ads showcasing the clinic's services, emphasizing painless treatments and patient testimonials.

Utilized Facebook's "Reach" and "Engagement" objectives to introduce the clinic to the local community and encourage page engagement.

Targeted users in the clinic's vicinity and those interested in oral health, family wellness, and cosmetic dentistry.

Created a lead generation ad campaign offering a free oral health consultation or teeth whitening assessment.

Implemented Facebook's lead generation form to streamline user sign-ups, capturing essential contact information.

Ran retargeting ads specifically to users who engaged with previous ads but did not convert.

Collaborated with the clinic to promptly follow up with leads for appointment scheduling.

Launched Google Search Ads targeting keywords such as "dentist near me," "teeth whitening services," and "emergency dental care."

Employed location-based targeting to ensure ads were displayed to users in the vicinity of the clinic.

Created compelling ad copy highlighting the clinic's expertise, modern facilities, and patient-centered approach.

Developed a Google Ads campaign focusing on specific services like cosmetic dentistry, orthodontics, and dental implants.

Utilized ad extensions to display clinic reviews, location, and additional services.

Employed conversion tracking to measure online appointment bookings and phone call inquiries.

Results: Radiant Smiles Dental Clinic experienced significant improvements in patient acquisition and online visibility through the combined efforts of Facebook Ads and Google Ads.

Facebook Ads: The brand awareness campaign achieved over 500,000 impressions and garnered an engagement rate of 4.5%.

Lead Generation: The lead generation campaign generated over 200 qualified leads within the first month, resulting in a 20% conversion rate after follow-ups.

Google Ads: The local search campaign led to a 40% increase in website traffic and a 25% rise in appointment bookings from online sources.

Service-Specific Promotion: The targeted Google Ads campaign achieved a click-through rate (CTR) of 7.2% and contributed to a 15% growth in overall patient appointments.

Conclusion: By synergizing the potential of Facebook Ads and Google Ads, My collaborative approach with Radiant Smiles Dental Clinic resulted in remarkable growth. The digital advertising campaign not only expanded its patient base but also solidified the clinic's online reputation and community presence. This case study underscores the efficacy of a holistic multi-channel strategy in driving tangible outcomes for local businesses.