Sierra Pacific Brand Identity Concept

This concept for Sierra Pacific Federal Credit Union, Nevada’s oldest credit union, aimed to honor its legacy while connecting with the local community in a fresh way. Created during my time at Commence Studio under the Creative Direction of Kylie Souza, this approach focused on blending heritage with a modern feel, aiming to resonate with the people of Nevada. Although unchosen, the concept captured the essence of Sierra Pacific’s longstanding trust and connection with its existing and future members.