Branding for Nibbli Healthy Drink

Nibbli is a healthy drink brand for kids, and they needed a visual identity that could compete on crowded supermarket shelves. The branding had to appeal to two audiences at once: parents who care about nutrition, and kids who care about fun. That's a tricky balance, and most brands in this space lean too far in one direction.

We developed Nibbli's complete brand identity, from logo to packaging to motion assets for digital marketing.

The branding process included:

Character and visual language that feels playful and energetic without being childish

Packaging and label design optimized for shelf impact, with bold colors and clear nutritional messaging

Logo system that works across packaging, digital, and print at any scale

Animated brand assets built in After Effects for social media and digital campaigns

Pitch deck design to help Nibbli present to retailers and investors with a polished, on-brand story

Everything was crafted in Illustrator and Photoshop, with motion work handled in After Effects.

Nibbli launched with a brand identity that stands out in the healthy kids' drink category. The packaging design balances fun and trust, the animated assets give the brand a dynamic presence online, and the pitch deck helped Nibbli tell a compelling story to retail partners.