Rakuten - Webflow Growth & Maintenance

We played a significant role in building and scaling the company's website. Improving website usability, web performance, and SEO. Developed documentation and manage projects relating to the website, including ideation, design, development, deployment, analytics, budget, and timelines. Work with regional marketing leaders, content creators, product marketers, and business leaders in other departments to align website content and programs with cross-functional team needs.

The challenge was to improve their current platform user experience and user interface to bring maximum engagement of customers and eCommerce merchants - all while going through a rebrand. Rakuten Super Logistics also wanted to increase their conversion rate above the fold on desktop and mobile from a new design and experience.

Rakuten Super Logistics wanted to make their campaign landing pages just as exciting as their campaign ideas were. So we helped bring their ideas to life to create a fun experience when on the landing page. Check out some examples from their 'Summer Fling' & 'Pot of Gold' campaigns

Rakuten Super Logistics rebranded everything across the board. So we took their new messaging and brand guidelines and went to work with creating new landing pages for their Campaigns. Check them out below!

We made sure to increase the mobile experience with clear and minimal layout. Along with increasing their core web performances for Google.

We played a pivotal role in building and scaling Rakuten’s website, significantly enhancing its usability, web performance, and SEO. This comprehensive approach not only improved site performance but also delivered a seamless user experience.

Additionally, Rakuten's decision to transition from WordPress to Webflow, highlighted in Webflow’s case study, showcased how our efforts led to enhanced website speed, security, and development efficiency. This shift resulted in considerable cost savings and a more agile marketing and design process for Rakuten, setting a strong foundation for future scalability and success.