Rafa Product Discovery Consultant
Mary Nelson
Continuous Customer Discovery
Created 1:1 interviews with potential customers to uncover their biggest unmet needs and identify Ideal Customer Profile (ICP). Led product brainstorms with engineering, product, and design to inform product direction based on weekly insights.
iOS and Android Usability Testing
Conducted user testing for the new iOS and Android app with target audience. Prioritized app usability issues with engineers. Tested latest releases with current users and target audience.
Developed Target User Metrics
Identified prominent user metrics to track and improve. Led collaborative product brainstorms with engineering, product and design to develop and measure experiments to improve target metrics.
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Posted Sep 4, 2024
Developed Customer Discovery projects to help uncover unspoken user needs. Collaborated with product and design teams to implement customer discovery insights.
