Objective

To develop a brand that captures the concepts that identify GOD OF IRON, its essence and identity, representing the strength and collective union of the brand's identifying values.

As a brand for God Of Iron, an imagotype was defined, which consists of the combination of a symbol and a word/phrase. This decision was made based on the need to design a dynamic and practical brand, capable of transforming and adapting to different scenarios without losing its essence.

This imagotype is composed of a main symbol made up of the brand's initials (G, O, I) contained in a circle, thus representing a solid and robust personality; this is accompanied by the phrase “GOD OF IRON”, which is presented with some vertical cuts referring to circular weights, an element so characteristic of the fitness environment.

The objective of this is to be able to use the two elements together and, equally, independently according to the need.