Project description
The client is an an Irish energy provider who launched their offering in the UK. We set up their PPC and Display account by carrying out initial research of the market, understanding market constraints (in Ireland they have the monopoly while in the UK they have a high number of competitors) and devising a successful strategy. This included optimisation for geography, age groups and remarketing window duration (98% of people arriving to the website converted within 15 days, so we changed the duration window from the default 30 days to 15 days). They are now a stable presence in the market.
2020
