MyHome is a revolutionary mobile app that helps homeowners effortlessly manage their homes with quick maintenance scheduling, trusted professionals and AI-powered recommendations.

Increase conversions with homeowners through user flow optimization and concise messaging.

Create a unique visual identity for MyHome that feels bold and innovative in the home services space.

Optimize pages to showcase features and benefits that are focused on user pain points.

CMS collections allow dynamic content to be strategically placed throughout the site, such as FAQs, customer reviews, logos and blogs.

Comprehensive component library to help client easily update existing pages and build entirely new pages.

Custom Lottie animation to show walkthrough of mobile app, highlighting key features to boost conversions.

Global pop-up to download the mobile app or share the link on various social platforms.

Custom animations with JavaScript and GSAP to fit the vibrant branding.

Initial SEO optimization with meta titles and descriptions.

Delivered a series of Loom videos for training client on Webflow CMS and component library.

My first step in my projects is defining the look and feel of the website. To do this, I separate design from content by providing 2-3 distinctive design directions that allow the client to easily compare and contrast how different components would look across each style. For this project, the client chose option two with some additional design elements from option three.

The primary goal of this website redesign was to drive conversions by increasing app downloads. To streamline the user experience, I developed a global modal that can be triggered from any download button on the site. The pop-up includes direct download links and social media sharing options.