Influencer Event Planning
Isabella Lampson
Digital Marketer
Event Planner
Gmail
Google Drive
I have organized a number of in person influencer events, most recently a branded Omakase dinner which resulted in 643k+ tracked impressions.
Process:
In the event planning process, I had many responsibilities from location scouting to final production.
Broken Down Deliverables Include:
Location scouting
Event services scouting (i.e. photographer, DJ, etc)
Outlining branding touchpoints + deliverables needed
Event programming / activities
Curating invite list
Sending invites + communication with attendees
Brand partners involvement
Post-event recap
Social media BTS + assets
KPI tracking
Event Types:
Some event types I have planned include: fully branded private Omakase dinner, public branded pop-up event, Influencer wine night, Halloween party in collaboration with paper magazine, and more.
These events ranged from intimate settings of under 20 people, to full scale parties with hundreds of attendees.
Some event images linked:
