I have organized a number of in person influencer events, most recently a branded Omakase dinner which resulted in 643k+ tracked impressions.

Process:

In the event planning process, I had many responsibilities from location scouting to final production.

Broken Down Deliverables Include:

Location scouting

Event services scouting (i.e. photographer, DJ, etc)

Outlining branding touchpoints + deliverables needed

Event programming / activities

Curating invite list

Sending invites + communication with attendees

Brand partners involvement

Post-event recap

Social media BTS + assets

KPI tracking

Event Types:

Some event types I have planned include: fully branded private Omakase dinner, public branded pop-up event, Influencer wine night, Halloween party in collaboration with paper magazine, and more.

These events ranged from intimate settings of under 20 people, to full scale parties with hundreds of attendees.

Some event images linked: