Leo Messi, #MakeitCount (Landing Page & Campaign)

I spearheaded marketing concepts and brand identity for the #MakeitCount campaign with world football champion Lionel Messi. My role encompassed defining campaign pillars, designing the Messi Landing page showcasing the Bitget x Messi partnership and community advantages, as well as serving as the lead copywriter for social media posts. You can explore the landing page here: https://www.bitget.com/messi-partnership