Loud Cup | Branding

Project Name: Loud Cup 

Theme: Coffee & cocktail shop, morning-music themed 

Scope: Branding, Packaging, Photography Concept 

Target Audience: Morning persons and cafe-hopping enthusiasts, aged 20–34 

Pain Point: Third-wave coffee shops often build a tight-knit inner circle that ends up feeling cold and unwelcoming to newcomers, becoming just another impersonal, cookie-cutter specialty cafe. 

Solution: Embracing the mess, cups piled up in the sink mid conversation, the first cup finished before you've leave the bar. Loud Cup leans into that lived-in, unpolished energy instead of hiding it. 

Tools Used: Adobe Creative Suite, Figma Weave