Sushi Hikari | Brand Identity
Samuel Pires
Brand Designer
Graphic Designer
Creative Design
Adobe Illustrator
Adobe Photoshop
Midjourney
Sushi Hikari: The name 'Hikari,' meaning 'light' in Japanese, symbolizes the brand's commitment to authentic sushi. Initially starting as a delivery service, I expanded the visual identity to showcase its full potential.
Through extensive sketching and testing, I crafted a strong logo that blends minimalism with clarity and impact.
The curated color palette reflects the brand's roots, while the AI-generated images of the workers enhance the overall aesthetic. Each design element aligns with the brand’s focus on freshness and simplicity, conveying a high-quality feel.
Fully AI-generated image of a chef preparing sushi, created to visualize the brand's aesthetic and communicate its fresh, authentic tone.
Fully AI-generated close-up image of a chef's hand slicing fish, designed to emphasize the brand's dedication to craftsmanship.
