Sushi Hikari: The name 'Hikari,' meaning 'light' in Japanese, symbolizes the brand's commitment to authentic sushi. Initially starting as a delivery service, I expanded the visual identity to showcase its full potential.

Through extensive sketching and testing, I crafted a strong logo that blends minimalism with clarity and impact.

The curated color palette reflects the brand's roots, while the AI-generated images of the workers enhance the overall aesthetic. Each design element aligns with the brand’s focus on freshness and simplicity, conveying a high-quality feel.