Handyman, Classic and Snazzymart Marketing Project

With a budget of $4,000, I generated 40 leads, resulting in 32 appointments and 13 closed deals. Each service was priced at $25,000, leading to a total revenue of $325,000. This campaign achieved an impressive Return on Ad Spend (ROAS) of 81.25, meaning every dollar spent brought in $81.25.

For Classic Ltd, I managed a campaign with a $7,000 budget (₦5,600,000). The ads attracted 2,138 customers, and 6099 leads, with an average order value of $37.5 (₦30,000). The total revenue amounted to $80,175 (₦64,140,000), yielding a ROAS of 11.45. In essence, for every dollar spent, the campaign generated $11.45.

With Snazzymart, I executed a campaign on a $500 budget (₦400,000). The campaign led to 143 purchases with an average order value of $31.25 (₦25,000), resulting in total sales of $4,468.75 (₦3,575,000). This campaign achieved a ROAS of 8.94, generating $9 for every dollar spent.