I had the opportunity to design a brand identity for Pike’s Peak, an initiative affiliated with the U.S.-based NGO Father’s Right to Raise. The organization advocates for fathers’ parental rights, and the goal was to create a logo that reflects strength, direction, and purpose.
The design incorporates a location pin icon, symbolizing guidance and a firm foundation, paired with a bold modern typeface (Gotham Ultra) to convey trust and confidence. The tagline “Father’s Right to Raise” is highlighted in a sleek supporting banner to emphasize the mission.
This logo delivers a professional yet approachable identity, ensuring it stands out across digital platforms, print materials, and community outreach initiatives.