Boosting Signup Conversions for Perkox by (2% - 5%)
Khaja Mainuddin
Background:
Perkox, an affiliate and ad network platform, faced low conversion rates on its signup page, hindering user acquisition and revenue growth. Despite high traffic, only 2% of visitors completed registration. This case study outlines the systematic approach to diagnose issues, implement solutions, and achieve measurable results.
Problem Statement:
Low Conversion Rate: 2% signup completion rate.
Impact: Lost potential affiliates/advertisers, reduced platform growth.
Objective:
Increase signup conversion rate by 150% (from 2% to 5%).
Enhance user trust and streamline the signup journey.
Methodology:
Analytics Audit: Google Analytics to identify drop-off points.
User Feedback: Surveys and heatmaps
A/B Testing: Optimizely for testing redesigns (4-week duration, 10,000 visitors).
Analysis & Findings:
UX Copy
Not Proper Informations
Some Important Fillings Form Steps are missing (lack of trust)
Weak Call to action Button
User Interface are confusing
Solutions Implemented With Percentage:
Improve UX Writing. 30%
Reduced Unnecessary fields from (auto-fill). 25%
Added Trust Elements logos, trustable filling form steps. 15%
Visiable Call to Action Buttons.10%
Improving all visual Elements. 10%
Results:
Before conversion rate: 2% (200 signups / 10,000 visitors)
Total Monthly Visitors: 10000
New conversion rate: 5.1% (510 signups / 10,000 visitors)
How to measure new conversion rate (2% X 1.30 X 1.25 X 1.15 X 1.10 X1.10 = 5.1%)
Relative Increase {(5.1%−2% / 2%) X 100} = 155%
Conversion Rate: Increased from 2% to 5.1% (155% uplift).
Business Impact:
Monthly Visitors: 10,000 → 510 signups/month (vs. 200 previously).
Revenue Growth
Takeway:
By addressing user friction, enhancing trust, and optimizing for web, Perkox transformed its signup page into a high-converting funnel, directly boosting growth and revenue.
Like this project
Posted Feb 12, 2025
1. Analysis & Findings 2. Solutions Implemented 3. design & Test 4. Business Impact Resul
