Perkox, an affiliate and ad network platform, faced low conversion rates on its signup page, hindering user acquisition and revenue growth. Despite high traffic, only 2% of visitors completed registration. This case study outlines the systematic approach to diagnose issues, implement solutions, and achieve measurable results.

Low Conversion Rate: 2% signup completion rate.

Impact: Lost potential affiliates/advertisers, reduced platform growth.

Increase signup conversion rate by 150% (from 2% to 5%).

Enhance user trust and streamline the signup journey.

Analytics Audit: Google Analytics to identify drop-off points.

User Feedback: Surveys and heatmaps

A/B Testing: Optimizely for testing redesigns (4-week duration, 10,000 visitors).

UX Copy

Not Proper Informations

Some Important Fillings Form Steps are missing (lack of trust)

Weak Call to action Button

User Interface are confusing

Improve UX Writing. 30%

Reduced Unnecessary fields from (auto-fill). 25%

Added Trust Elements logos, trustable filling form steps. 15%

Visiable Call to Action Buttons.10%

Improving all visual Elements. 10%

Before conversion rate: 2% (200 signups / 10,000 visitors)

Total Monthly Visitors: 10000

New conversion rate: 5.1% (510 signups / 10,000 visitors)

How to measure new conversion rate (2% X 1.30 X 1.25 X 1.15 X 1.10 X1.10 = 5.1%)

Relative Increase {(5.1%−2% / 2%) X 100} = 155%

Conversion Rate: Increased from 2% to 5.1% (155% uplift).

Monthly Visitors: 10,000 → 510 signups/month (vs. 200 previously).

Revenue Growth

By addressing user friction, enhancing trust, and optimizing for web, Perkox transformed its signup page into a high-converting funnel, directly boosting growth and revenue.