StudySmarter (Vaia) | Edtech App

StudySmarter (Vaia) Role: UX/UI (Freelance) Duration: March 2020 – August 2021 As UX/UI Designer for StudySmarter, rebranded as Vaia in the US, I was responsible for designing user interfaces that enhanced the platform’s usability and engagement. My work focused on creating intuitive dashboards and interactive elements that supported personalised learning experiences.

Achievements · Increased user engagement by 22% through the introduction of personalised study tools and features. · Reduced user drop-off rates by 15% with a redesigned onboarding experience. · Improved overall user satisfaction by 30%, as measured by in-app surveys and feedback. Key Responsibilities: - Interface Design: Designed clean, functional interfaces for the platform, including dashboards and interactive components that streamlined the user experience. - Usability Testing & User Research: Conducted comprehensive usability testing and user research to ensure that design decisions were data-driven and aligned with user needs. - Cross-functional Collaboration: Worked closely with product managers and developers to ensure that designs were aligned with both user requirements and technical constraints