Noisette │ Clothing e-commerce

I led the UX/UI design and WordPress development for Noisette, a clothing e-commerce platform, combining an intuitive user experience with a stylish, functional design.

Key contributions:

User Research: Conducted research to understand the target audience’s shopping behaviors, preferences, and pain points, ensuring the design catered to both new and returning customers.

Information Architecture: Organized key features like product categories, search filters, and the checkout process to ensure a smooth and efficient navigation experience.

Wireframing & Prototyping: Designed wireframes and interactive prototypes in Figma, focusing on creating a seamless shopping flow with clear calls-to-action.

UI Design: Developed a visually appealing, minimalist design with a focus on high-quality product images, easy-to-read typography, and a cohesive color scheme.

Responsive Design: Ensured the platform provided a seamless shopping experience across desktop, tablet, and mobile, with optimized layouts for each device.

WordPress Development: Built and developed the site using WordPress, integrating e-commerce functionality, product pages, and payment gateways for a fully operational store.

User Testing & Iteration: Conducted usability testing to refine the design and improve the customer journey, making adjustments based on feedback.

Collaboration: Worked closely with the team to ensure smooth integration of the design and functionality within the WordPress environment.

The result was a stylish, easy-to-navigate clothing e-commerce site that provided a smooth shopping experience, improved product discovery, and increased conversion rates. Customers praised the platform’s modern design and seamless functionality.