The deLicz mascots are nine happy, cute characters that represent the brand's popular food items. They include a smiling pizza, a happy ice cream cone, a hotdog with toppings, a juicy hamburger, a colorful donut, a full taco, a bubbly soda, fun french fries, and crispy bacon. These characters are bright and friendly, making customers feel welcome.

Crafting an Unforgettable Visual Identity for deLicz Food

In the world of fast food branding, deLicz faced two main hurdles: inconsistency across various media platforms and a lack of distinctiveness in a crowded marketplace. We needed a solution that could unite the brand’s identity while also making it stand out and connect with consumers on a deeper level.

Enter the deLicz mascots—a fun, iconic crew designed to bring life and personality to the brand! Each character represents a beloved menu item, giving deLicz a friendly, playful identity that resonates with customers of all ages. These mascots aren’t just cute faces; they’re the backbone of the brand’s visual consistency. From packaging to signage, social media, and beyond, these lively characters ensure that wherever you see deLicz, you immediately recognize it. By embracing this mascot-driven approach, we’ve captured the true essence of the brand—delicious, fun, and unforgettable.

Scope : Visual Identity, Character Illustration, Packaging, Merchandise, Social Media, Graphic Designer

Creative Director : Bagus Sudrajat

Graphic Designer : Fredo Eka Pratama

Character Designer : Adhe Pratama

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