Two Flags, One Thing

Valentine’s is the hardest brief a non-gift brand gets: everyone posts a heart, and the category disappears into noise.

Komorebi’s product is already about connection, just to a place rather than a person. This campaign shifted that idea sideways. Love became the same act as travel: choosing to carry something that wasn’t originally yours.

Built from the flags themselves. Two origins, one shape.

Delivered: campaign concept, art direction, and the social set.