Not Where You're From, What You Carry

Komorebi sells flags. The obvious Women’s Month campaign is a flag on a woman, and it says nothing.

The campaign focused on the layered identities many people carry: born in one place, raised in another, and at home in a third. A flag becomes something picked up along the way, rather than a birth certificate.

The work put that idea in the first person, with women stating their own origins in their own words and carrying the flags that reflect their lives.

Delivered: campaign concept, art direction, and a full social set in 9:16 and 1:1 formats.