Bionic's mission is to improve upon conventional grocery options available to consumers. The company saw an opportunity to offer customers fresher, healthier, and more nutritious prepared foods and produce by directly sourcing from local farms.

Over the years, Bionic has forged strong relationships with farms and customers built on trust. Its '' powers come from connecting farm goodness to people's tables in a way that nourishes bodies and communities. The company takes pride in fueling healthy living through real food with real flavor, grown by real farmers.

Bionic has forged strong partnerships with farms to continuously source the highest-quality, most nutritious ingredients. Its 'bionic' goodness comes from connecting people to food that nourishes bodies, minds, and communities. The company proudly fuels healthy living through meals made with natural, real food ingredients.

In addition to farm-fresh produce, Bionic offers a selection of prepared meals, baked goods, and snacks made with simple, wholesome ingredients sourced from local farms. The brand focuses on using high-quality, seasonal produce and ingredients.

The brand's messaging revolves around themes of nourishment, health and community through real food. Words like "nourish", "wholesome", "seasonal" and "farm-fresh" are part of Bionic's voice.

Bionic's visual identity is meant to represent its farm roots and natural ingredients through clean, organic shapes and a color palette of fresh blues and earth tones.

Bionic extended into canned foods - vegetables, beans, soups, and stews made with recipes featuring in-season, farm-fresh produce. The same farms that supply Bionic's fresh ingredients also source the produce for canned foods.