WordPress Website Redesign for SkinLaserParis.com
Kishan Aghera
Like this project
Posted Jan 17, 2026
Redesigned SkinLaserParis.com for a modern, conversion-focused WordPress site.
WordPress Website Redesign & Development Case Study — SkinLaserParis.com
Project Overview
Website: https://skinlaserparis.com/
Industry: Aesthetic Clinic & Laser Treatments (Skin, Laser, Beauty Services)
Project Type: New WordPress Design + Full Development
Platform: WordPress (custom design and build)
The goal was to redesign and develop a modern, professional, and conversion-focused website that effectively promotes the clinic’s cosmetic and laser services while providing a great user experience for visitors.
Skin laser paris home page
Client Goals
Modernize the online presence of the aesthetic clinic
Showcase services clearly (Laser Hair Removal, Skin Treatments, etc.)
Make appointment booking easy and intuitive
Ensure responsiveness across devices (mobile, tablet, desktop)
Build trust and credibility with visitors
Challenges
Original layout lacked clarity in presenting services
Navigation wasn’t user-friendly
No clear call-to-action (CTA) for booking appointments
Needed optimized layout for both desktop and mobile users
Solution & Strategy
1. Custom WordPress Design
Designed a clean, modern theme look aligned with the clinic’s brand identity.
Focused on clarity and professionalism to appeal to beauty & wellness audiences.
2. UI/UX Enhancements
Organized services like laser hair removal and skin treatments with clear navigation.
Added visual hierarchy and intuitive calls-to-action (e.g., “Book Appointment”).
3. Responsive Web Development
Built the site to work smoothly on phones, tablets, and desktops.
Used WordPress so the client can easily add/update pages and services.
4. SEO-Friendly Structure & Performance
SEO fundamentals implemented for better search visibility.
Optimized images and layouts for faster page load times.
skin laser paris responsive design
Design & Development Process
Discovery & Requirement Gathering
– Understand business goals and user intent.
Wireframing & Visual Design
– Layout planning and design in line with brand style.
WordPress Development
– Custom theme build and template setup.
Content Integration
– Integrated clinic info, treatment details, and contact forms.
Testing & Launch
– Tested for speed, responsiveness, and usability before launch.
Key Features
Clean, modern website design
Service-focused layout (Laser hair removal, skincare details, etc.)
Clear navigation and quick access to appointment booking
Contact & appointment request forms
Fully responsive on all devices
Results
✅ Professional online presence reflecting the clinic’s expertise
✅ Clear service offerings improved user understanding
✅ Better user engagement with enhanced CTAs
✅ Responsive layout on mobile and desktop
✅ Easy content management via WordPress backend
Tools & Technologies
WordPress (CMS)
Custom theme design
HTML, CSS, PHP
Contact & booking forms
Basic on-page SEO setup
Conclusion
The redesigned SkinLaserParis.com successfully delivers a polished, user-friendly WordPress website tailored to the aesthetic and laser clinic niche. The new layout elevates the brand, improves engagement, and facilitates easier appointment bookings — all while giving the client full control through WordPress content management.