E-commerce Homepage Redesign

This project focused on redesigning the homepage of a fashion e-commerce platform to enhance visual appeal, user experience, and conversion effectiveness. The goal was to create a cleaner, more intuitive interface that better reflects the brand identity and guides users seamlessly through their shopping journey.

UI/UX Designer – Led the research, wireframing, visual design, and prototyping phases of the homepage redesign.

Figma, FigJam

Created a bold, modern layout that improves product visibility and branding impact

Redesigned navigation to simplify user flow and improve product discovery

Applied a clean, grid-based design system to create a responsive experience

Enhanced content hierarchy to highlight promotions, featured products, and CTAs

Developed a functional high-fidelity prototype to demonstrate usability

A refreshed homepage design that aligns with business goals, improves user engagement, and elevates the brand’s digital storefront. The project resulted in a visually striking, user-centric interface optimized for both desktop and mobile users

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