A new CARRIED experiment. With the

A new CARRIED experiment.

With the challenge deadline extended, I used the extra time to push the concept further and create a more dynamic version of the campaign.

This new ad shifts the focus entirely to the transformation—worn denim deconstructed, stitched into a new form, and carried forward.

The creative process remains the same as my original entry:

AI-generated concept development

AI image generation

AI video generation

Music selection and editing

The only change this time was the final assembly. Instead of using Remotion, I edited and combined all the AI-generated clips in CapCut, which gave me more flexibility to refine the pacing, transitions, and overall flow of the commercial.

The original case study, including the complete Envato + Remotion workflow, is here:

🔗 https://on.contra.com/CndcmG

CARRY WHAT MATTERS.