godi | Branding & Packaging
Sarmad Hashmi
godi - Branding & Packaging
Branding & Identity: Sarmad Hashmi
Printing & Packaging: Go Green Bags
Photography by The Studio by Shuttergames
A Brand Built on Love, Protection, and Care
In Urdu, "Godi" means "Gaud" or "Aghosh"—a cradle of warmth, safety, and love.
For Owais and Ramma, it wasn’t just a word; It is a culturally rich expression of familial love and care. It represents more than just the physical act of holding a child; it embodies the concepts of love, protection, and unconditional care.
Our job was to bring this feeling to life through branding. Every detail—from the name to the design—was chosen to reflect warmth, trust, and care. GODI isn’t just for parents; it reassures them. It doesn’t just care for babies; it nurtures them.
The most natural way of carrying a baby, like a godi.
The chosen colors bring a sense of balance and harmony, blending soft neutrals with bold accents and calming tones.
The typography system is clean, functional, and easy to read. A strong yet approachable typeface "Nunito" was selected to maintain consistency across digital and print formats.
Beyond the core identity, we also designed thank-you cards and care instructions.
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Posted Aug 31, 2025
Godi” (گودی) means embrace or lap — a symbol of love, comfort, and protection, embodying the warmth and security of familial care.
