ZETONI | Brand Identity Design

ZETONI | Brand Identity Design

ZETONI is a contemporary fashion brand driven by empowerment, elegance, and confidence. It speaks to stylish, self-aware individuals who value sophistication and individuality in equal measure. The visual identity captures the brand’s refined aesthetic through a minimal yet expressive system that mirrors its commitment to quality, boldness, and effortless style. The brand positions itself at the intersection of confidence, quality, and chic minimalism, fostering a sense of identity and bold expression in its audience. Every touchpoint—from voice to visuals—is designed to reflect an elevated fashion experience that is both conscious and compelling. With a tone defined by quality, stylishness, and sophistication, the strategy focuses on making every customer feel seen, celebrated, and empowered.

The ZETONI logotype is a bold yet understated representation of the brand's identity. Two core logo versions—black for light backgrounds and white for dark or textured contexts—ensure maximum legibility and consistent brand recognition across platforms. Clear space and sizing standards reinforce the importance of maintaining a refined and uncluttered presentation.

ZETONI – Quality, Style, Empowerment Logo Design | Brand Identity Design ZETONI’s voice is impressive, confident, and stylish—always conscious of its audience’s aspirations. It communicates with clarity and elegance, promoting message of self-expression, empowerment, and fashion-forward thinking.