Insurance Landing Page

João Carvalho

Overview

This project was developed as a personal study to deepen my skills in UI Design focused on financial and insurance services. The goal was to create an institutional interface that conveys trust, presents information clearly, and encourages conversion through an online insurance simulator.
Challenge: Design a website for an insurance company that communicates security and simplicity, clearly showcasing the benefits of coverage options and making it easy for users to get in touch with the brand through a simulation tool.
Implemented Solutions:
Created a modular landing page structure focused on readability and strong visual hierarchy.
Visual style based on green and dark blue tones to convey trust, protection, and credibility.
Interactive elements such as FAQs in accordion format and a dynamic insurance quote form.
Responsive grid design with a focus on accessibility and ease of use on mobile devices.
Key Deliverables:
Hero section with a clear message and highlighted CTA.
Sections featuring the company’s benefits (coverage, service, values).
Simplified insurance simulator with an option for personalized calculation.
Desktop and mobile versions with smooth visual adaptation.
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Posted May 1, 2025

Institutional insurance interface that conveys trust, presents information clearly, and encourages conversion through an online insurance simulator.

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