Building a Cohesive Brand Identity

Vox Populi Hemp Apothecary is a company founded in Kitchener-Waterloo. Vox Populi set out to create ethical and sustainable skincare. Their goal is to create luxury skincare products that are good for their customers and good for the planet and they operate under the notion that being an ethical company begins from within.

We wanted the brand to reflect the feeling of "guilt-free luxury" and to emanate an earthy feel. The client wanted to utilize the seed of life sacred geometry in the design so we incorporated this in the brand mark.