FlowAI – SaaS Landing Page Design

Project Type: Landing Page Design & Development Role: Web Designer, UX/UI Designer Platform: Framer

FlowAI, a SaaS startup focused on AI-powered productivity tools, needed a clean, modern landing page to support their product launch. The goal was to communicate the value of AI in boosting productivity, highlight key features, and drive user signups with a premium digital experience.

Design a high-converting SaaS landing page for launch.

Align visuals with a tech-forward, minimalist identity.

Incorporate motion and interactivity to stand out.

Build a responsive Framer site optimized for speed.

Analyzed SaaS and AI landing pages for best practices.

Identified key UX elements: clear hero, feature breakdown, social proof, conversion-focused CTAs.

Developed a simple logo and blue–purple gradient palette to signal trust and innovation.

Established a minimalist typography system using Inter for clarity.

Hero Section: Value-driven headline supported by an AI Pulse Lottie animation, creating an immediate tech-forward impression.

Features Section: Four AI-powered features visualized with custom illustrations.

How It Works: Step-by-step process brought to life with a Lottie animation, making complex workflows easy to understand.

Pricing: Flexible plans tailored for individuals and teams.

Testimonials: Six voices of credibility for trust-building.

FAQ + Contact: Addressed concerns and encouraged conversion.

Coming Soon Page: Captured early leads before launch.

Built in Framer with fast-loading, responsive design.

Integrated Lottie animations and smooth microinteractions to deliver a dynamic, engaging experience.

Delivered a one-page SaaS website with:

Conversion-focused design anchored by interactive elements.

Lottie animations that make abstract AI concepts tangible.

A scalable structure with a “Coming Soon” page for campaigns.

FlowAI now has a launch-ready landing page that positions the startup as innovative, credible, and user-focused.

The use of Lottie motion makes the product story engaging and easy to grasp.

Created a digital asset that supports investor pitches, customer acquisition, and early adoption.