Voyla is a travel agency dedicated to curating unique travel experiences that inspire discovery and adventure. For this project, I focused on creating a brand identity that captures the spirit of travel while remaining modern and approachable. From the logo to the color palette, every element of the brand reflects the essence of Voyla's mission: to guide travelers to their dream destinations.
The core of Voyla’s brand identity revolves around the compass symbol, representing direction, travel, and discovery. The compass was designed to be minimalist yet bold, symbolizing guidance and reliability, essential qualities in the travel industry.
The compass is accompanied by the wordmark "Voyla" in the sleek Satoshi Variable Font. This combination of symbol and typeface creates a balanced and timeless logo that appeals to modern travelers.
The colors for Voyla were carefully chosen to evoke a sense of trust, adventure, and clarity. Each color plays a vital role in building the brand’s personality:
Cetacean Blue (#05073C): A deep, calming blue that evokes a sense of stability and trust.
Eerie Black (#101720): A dark, modern black that adds depth and sophistication.
Azure (#F0FFFF): A vibrant blue that symbolizes clarity and open skies, representing the endless possibilities of travel.
Turquoise Surf (#00B8D9): A refreshing turquoise that adds a playful yet calm touch to the brand, reflecting tropical escapes and serene journeys.
