Happy Smiles 🦷✨ — e-commerce UI
Pritesh Kanteliya
Happy Smiles 🦷✨ — e-commerce UI design for a kids' oral care brand. Bright gradients, friendly typography, and a "Usual Struggles vs Happy Smiles" comparison section that flips brushing time into a game parents actually buy into.
Happy Smiles is a children's oral care brand on a mission to turn brushing time from a daily battle into a routine kids look forward to. For this project, I designed the full e-commerce experience — from the homepage hero to the product catalog — built around a simple idea: parents don't just want products, they want a solution to the fight at the sink every morning and night. The design uses a candy-bright color palette, a clear "Usual Struggles vs Happy Smiles Experience" comparison to build instant trust, and a flavor-led, step-by-step product journey that makes the whole range feel approachable for both kids and the parents shopping for them.
Like this project
Posted Jun 23, 2026
Happy Smiles 🦷✨ — e-commerce UI design for a kids' oral care brand. Bright gradients, friendly typography, and a "Usual Struggles vs Happy Smiles" compariso...
