Digital Transformation for Balayza Aesthetics

Full-Service Website + CRM + Zapier Integration for Balayza Aesthetics

I led a complete digital transformation for Balayza Aesthetics, integrating all client touchpoints into one seamless, automated system.

This included: • Designing and launching a custom WordPress website • Connecting services and forms to Go High Level for CRM automation • Setting up Zapier workflows to automate bookings, forms, and tagging • Syncing it all with social media for organic and paid lead generation • Building an e-commerce skincare shop, course portal, and booking system • Simplifying service names, waivers, and client intake forms

The outcome? A smooth client journey that works 24/7 from discovery to booking to follow-up. Perfect for estheticians and service pros who want to scale without stress.

Skills Used: Go High Level Funnel Strategy Zapier Automation Web Design (WordPress) Meta Ads CRM Setup E-commerce Course Hosting Social Media Integration Client Experience Design