Digital Transformation for Balayza Aesthetics
Anyla Fulton
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Posted Jul 18, 2025
Led digital transformation for Balayza Aesthetics with website, CRM, and Zapier integration.
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Timeline
Jun 1, 2025 - Aug 17, 2025
Full-Service Website + CRM + Zapier Integration for Balayza Aesthetics
I led a complete digital transformation for Balayza Aesthetics, integrating all client touchpoints into one seamless, automated system.
This included:
• Designing and launching a custom WordPress website
• Connecting services and forms to Go High Level for CRM automation
• Setting up Zapier workflows to automate bookings, forms, and tagging
• Syncing it all with social media for organic and paid lead generation
• Building an e-commerce skincare shop, course portal, and booking system
• Simplifying service names, waivers, and client intake forms
The outcome? A smooth client journey that works 24/7 from discovery to booking to follow-up. Perfect for estheticians and service pros who want to scale without stress.
Skills Used:
Go High Level
Funnel Strategy
Zapier Automation
Web Design (WordPress)
Meta Ads
CRM Setup
E-commerce
Course Hosting
Social Media Integration
Client Experience Design