esigned the complete brand identity

esigned the complete brand identity for Graced In Loxury, a luxury loc care studio based in Montgomery, AL. The logo features a detailed illustration of a woman with locs crowned by a gold fleur-de-lis, communicating royalty, empowerment, and natural beauty.

The color palette — deep forest green, warm gold, and soft cream — was intentionally chosen to position Loxury as a premium, elevated experience in the natural hair space. Every design decision was rooted in the brand's core message: your crown deserves luxury.

This logo was used across the brand's full Squarespace website, booking platform, and client-facing materials.