Re-building Adhyay Studios Digital Brand Experience & Strategy
Nihil Kumar
ADHYAY Studios Brand Refresh & Identity Transformation
Brand Project Name: Adhyay Studios
Industry: Creative/Game Development & 3D Art
Industry: Creative/Game Development & 3D
Origin: Asia
Industry: Tech, Product Engineering, Mobile Development
Demography: US/Canada/Middle-East/Europe, and APAC
Project Tenure: 180 days
Transformation Path
Brand Identity & Repositioning
Website Revamp & SEO Optimization
Content Marketing & Thought Leadership Strategy
B2B Marketing & Lead Generation Strategy
Social Media & Community Engagement
Brand Awareness, Design & Development
Brand Management & Strategy
Branding & Corporate Identity
Brand Personality & Experience
Design Thinking
Content Management & Production
Content Strategy & Marketing
Website Design & Development
Neuromarketing & Consumer Psychology
Experience Strategy & Design
Project Outcomes
6 Months Organic Traffic 2,500/month 4,500+/month (+80%)
Keyword Rankings (Top 10) 8 Keywords
35+ keywords Social Media Followers 1,200 3,600+ (3X growth)
Conversion Rate 1.8% 6.2% (+244%)
Qualified B2B Leads 10-12/month 30+ per month (200% increase)
Engagement Rate (Social & Website) 2.5% 7.8%
Increased brand awareness and search visibility.
Positioned Adhyay Studios as a thought leader in the gaming and 3D art industry.
Achieved exponential growth in lead generation and client engagement.
Established a stronger B2B presence and industry credibility
Purpose: Rebranding Adhyay Studios' Digital Influence and Complete Brand Identity
Adhyay Studios specializes in high-quality 3D character modeling, prop design, and concept art for the gaming industry. As an outsourcing partner for mobile, PC, console, and VR/AR game developers, they create detailed, immersive 3D assets that enhance gameplay.
While Adhyay Studios had built a solid reputation for delivering exceptional game assets, their brand visibility, digital presence, and B2B engagement strategies required a structured transformation to establish them as an industry leader and attract high-value clients.
Key Objective
To develop a stronger digital identity, optimize brand positioning, and create a performance-driven marketing ecosystem that increases Adhyay Studios' visibility, authority, and lead generation capabilities.
Problem Statement: Challenges Limiting Growth and Visibility
Despite offering top-tier 3D modeling and concept art services, Adhyay Studios faced several growth challenges:
Low Brand Recognition – Their expertise was well-known in small circles but lacked industry-wide recognition.
Minimal Online Presence – The website lacked SEO optimization, resulting in low search visibility and minimal inbound traffic.
Ineffective Lead Generation – The absence of a structured B2B marketing and content strategy limited their outreach to global gaming studios.
Brand Inconsistencies – A fragmented brand identity across digital platforms made it difficult to establish a cohesive brand personality.
Lack of Thought Leadership – Adhyay Studios was not leveraging content marketing and social media to showcase expertise and build credibility.
ADHYAY Studios - Website Developement
ADHYAY Studios - Website Developement
ADHYAY Studios - Website Developement
ADHYAY Studios - Website Developement
ADHYAY Studios - Website Developement
ADHYAY Studios - Website Developement
ADHYAY Studios - Website Developement
ADHYAY Studios - Website Developement
ADHYAY Studios - Website Developement
ADHYAY Studios - Website Developement
ADHYAY Studios - Website Developement
ADHYAY Studios - Website Developement
ADHYAY Studios - Website Developement
ADHYAY Studios - Website Developement
Building a Structured Brand Transformation Roadmap
Brand Blinks designed a structured brand transformation roadmap focusing on brand strategy, website optimization, digital marketing, and content-driven lead generation.
BEFORE
AFTER
1. Brand Identity & Repositioning
Conducted an in-depth brand audit to assess inconsistencies and gaps in messaging, design, and perception.
Defined a strong brand positioning statement aligning Adhyay Studios with high-end gaming studios and indie developers.
Developed a refined brand identity system, including a modernized visual identity, typography, and brand voice.
Created compelling brand messaging and value propositions that resonated with potential clients.
2. Website Revamp & SEO Optimization
Technical SEO Fixes: Addressed speed, mobile responsiveness, and crawlability issues, improving site performance.
On-Page SEO Enhancement: Optimized service pages, metadata, and structured content around industry-relevant keywords.
Keyword Strategy: Targeted 150+ high-intent keywords, such as “3D character modeling for games” and “game art outsourcing.”
Content Optimization: Implemented SEO-driven blog content focused on gaming industry trends, 3D art techniques, and case studies.
3. Content Marketing & Thought Leadership Strategy
Developed a content roadmap to position Adhyay Studios as a leading voice in the game design industry.
Published SEO-driven blogs, whitepapers, and industry reports to attract and educate potential clients.
Created an engaging portfolio showcase with case studies highlighting past projects and technical expertise.
Implemented LinkedIn and Twitter content strategies for B2B networking and outreach.
4. B2B Marketing & Lead Generation Strategy
LinkedIn Outreach Campaigns – Built a B2B funnel to connect with game developers, studios, and decision-makers.
Email Marketing Sequences – Designed high-converting emails with value-driven messaging and case studies.
Referral & Partnership Strategy – Strengthened partnerships with game dev communities, platforms, and online forums.
5. Social Media & Community Engagement
Developed a high-impact social media strategy tailored for Twitter, LinkedIn, and ArtStation.
Created high-quality visual content showcasing 3D assets, time-lapse videos, and behind-the-scenes artwork.
Initiated #GameArtWeekly campaign to engage with game development communities and increase visibility.
Adhyay Studios is primed for long-term success, with a robust brand, a high-performing website, and a sustainable marketing ecosystem that fuels business growth.
BRNDx | Build your Brand in ONE Shot - Idea to Impact
BRNDx is a one-time, quick build-to-launch initiative designed to build, launch, and extend your business impact. For startups and new ventures, we simplify the journey of building a brand.
Like this project
Posted Aug 5, 2025
Developed a stronger digital identity, optimized brand positioning, and created a performance-driven digital ecosystem that increases visibility and authority.
Likes
0
Views
14
Timeline
Jun 1, 2024 - Dec 1, 2024
Clients
Adhyay
