MTNBIKINGLIFE — Brand Identity Guidelines A

MTNBIKINGLIFE — Brand Identity Guidelines A bold and energetic brand identity presentation for MTNBIKINGLIFE, created around adventure, movement, and the mountain biking lifestyle. The guideline system features a vibrant outdoor-inspired color palette, Kiona typography, logo usage, clear-space rules, and realistic brand applications including cycling apparel, helmets, bottles, social media, website visuals, signage, and stationery.

The visual direction combines deep blues, teal, lime, orange, and charcoal with dynamic mountain imagery, topographic lines, and geometric accents to create a modern, adventurous, and consistent identity across digital and physical touchpoints.