In charge of company's brand image through maintenance of social media channels in addition to creating and maintaining public relations and university partnerships.
• Curated content across 4 different channels, ensuring a cohesive online brand identity in alignment with the company's values.
• Grew company's Instagram and Tik Tok accounts, maintaining 15% growth and 50% engagement rates.
• Consistently used Canva, Photoshop and Illustrator to create cohesive design ensuing higher brand awareness and engagement.
• Tracked, analysed and reported weekly analytics and KPIs using Google and Tik Tok Analytics.
• Pitched, developed and produced short video content on Tik Tok, increasing follower count by 10k+ and 5k candidate registrations.
• Created viral Tik Toks with 500k+ views leading to increased brand awareness among target demographics spanning across the globe.
• Wrote copy for social posts with 100% grammatical accuracy.
• Collaborated with the marketing team to design organic and paid media campaigns, resulting in 200% increase in candidate registrations.
• Brainstormed and produced educational and entertaining video content, while familiarising myself with Final Cut Pro and Premiere Pro.
• Single-handedly created a company podcast by researching the industry and subsequently, creating, editing and publishing content.
• Initiated first contact with universities and created long-term partnerships ensuing development in brand awareness and public relations.
• Organised and coordinated online events with the marketing team, maintaining peaceful and diplomatic relations between candidates and companies thus resulting in client satisfaction.
• Live streamed on LinkedIn and Tik Tok, gaining skills in technology.