Groupii - Where Music Meets Passion
Jake Adler
Brand Designer
Brand Strategist
Product Strategist
Adobe Photoshop
Canva
ChatGPT
🎸 Groupii - Where Music Meets Passion
Groupii was born from a passion to revolutionize the music industry; it's not just a platform, it's a movement towards empowering artists and enriching the fan experience...
🔍 The Problem:
Let's face it, artists are getting a raw deal with current streaming payouts. We're talking less than a cent per stream. This isn't just unfair, it's unsustainable for the artists we love.
They just sent me some sh*t from Spotify where I got a billion streams right? That sh*t wasn't even $45,000."
- Snoop Dogg (Business Untitled)
Here's a personal example... I've been a musician since 2010. I have amassed almost 11 Million streams across streaming platforms. Guess how much money I've made?.......
$5,006.20 USD. That's it.
Proof.
⭐️ The Solution:
Groupii is here to shake things up. Think of us as the artist's new best friend – better earnings, real connections with fans, and a space that actually gets what they need.
Key features include:
Direct tip-to-chat
Advanced ticket sales
Paid and purchased photo, video, and audio content
Exclusive livestream performances
Robust analytics dashboard
🛤️ From Vision to Reality:
This wasn't just a lightbulb moment💡; it was a full-on journey. From spotting the big gap in the market to getting our hands dirty with market research, every step was about making Groupii not just a dream, but a living, breathing platform that stands out:
Identify Problem: Recognize the challenges and limitations in the current music industry market.
Discover Need: Uncover the specific needs and gaps in services for artists and fans.
Solution Idea: Conceptualize a unique platform that addresses these needs.
Market Research: Conduct thorough research to validate the idea and understand the target audience.
Develop Business Plan: Outline the business model, revenue streams, and growth strategies.
Draft Budget: This product is self-funded / bootstrapped, so an airtight budget was essential.
Ensure Legal Protection: We protected Groupii's brand through the form of trademarks, patents, and airtight contracts for our users.
Design Platform: Focus on user-friendly interface, unique features, and artist-fan engagement tools.
Brand Development: Create a strong brand identity aligned with the mission and values of Groupii.
Build a Team: Assemble a skilled team for development, marketing, and operations.
Launch Beta Version: Release an initial version to gather feedback and make improvements.
Marketing and Promotion: Implement a strategic marketing plan to attract users and build a community.
Continuous Improvement: Regularly update the platform based on user feedback and industry trends.
Scale Up: Expand the platform's reach and explore new markets.
🎯 Target Audience:
Picture this: Talented musicians buzzing with followers and fans who really dig deep into their music. That's who we're here for.
Target user
💡 Why Choose Groupii:
Why Groupii? Simple. We're not just another platform. We're a game-changer for artists, putting more of their hard-earned money back in their pockets.
Groupii offers a unique blend of features specifically tailored for the music industry.
We ensure artists keep a significant portion of their earnings (80% of revenue) and no hidden fees.
The platform is built exclusively for musicians, offering services like an in-house merch shop, integrated live streaming, and a music-focused feature set.
Artists use Groupii 100% for free. Yes, free... No catch.
🎨 Visual and Brand Identity:
Our style? It's as bold and vibrant as the artists we represent. Think popping colors, sleek designs – a look that screams creativity.
Brand Colors
The typography is creative, bold, and intellectual while remaining highly legible.
Typography
Engaging social media content and announcements ensure constant interest.
Social post 1 example
Social post 2 example
🚀 Goals and Objectives:
We're not just aiming high; we're shooting for the stars. Groupii is set to become the go-to platform for artists looking to make a real impact. We outshine our competitors:
Competitor Comparison
🤝 Contact and Collaboration:
Got an idea? A project? Or just want to chat about the future of music? We're all ears and ready to collaborate. Shoot me an email at hello@groupii.ai.
Check us out at www.groupii.ai
