How I approach a new

How I approach a new ad account

I recently took on a cleaning company client in Toronto and built their first Google Ads campaign from scratch keyword match types, budget structure, the whole setup.

The process I use for every client: → Audit the niche and competitor ad activity → Build a lean campaign (no wasted spend on broad match) → Track performance weekly and adjust → Move toward a retainer once results are consistent

I'd rather under-promise and show steady improvement than throw big numbers at you upfront that don't hold up.