Brief 🔍 A fast-paced, style-driven promo capturing the FlyKids crew as they take over New York City for their It’s a FlySummer campaign. The concept blends street energy with aspirational youth culture, showcasing the brand’s playful confidence through movement, music, and fashion.

My Role 🎥 As producer, I supported the production from pre- to post-, ensuring the creative vision and logistics stayed in sync across a full-day shoot in New York City.

Pre-Production: Helped onboard the director and cinematographer while aligning the creative team on campaign goals, tone, and shot planning.

Production Management: Oversaw schedule, location logistics, and talent coordination to keep the shoot running smoothly through a 10-hour filming day.

Creative Alignment: Worked closely with the director and crew to translate the campaign’s concept into cohesive visuals and performance direction.

Post-Production: Collaborated during the editing phase, providing feedback on pacing, transitions, and music selection to maintain the campaign’s energy and brand rhythm.