Google Ads For Ecommerce Store

I began running Google Shopping and search ads for a local ecommerce store in a Desi city. Upon discussing with the store owner, I learned that they were primarily relying on social media marketing for traffic and hadn't utilized Google ads before. We decided to initiate a campaign for them. After running the campaign for the past 6 months, we've achieved 23,500 clicks and 181 sales, with an average cost per click of £0.37. The average value of each item sold is £70.