Branding for Persian Cat Cattery Surabaya

The Brief

Kucing Persia Surabaya is a persian cat cattery and pet shop based in Surabaya, Indonesia. Is a. family business that grew for more than 5 years. This cattery need a visual branding update that could boost their business recognition. The visual looks represent playfulness with some illustrations.

The Idea Exploration

The owner wanted to have a mascot, so they sent right to me their very first cat photo. They want it to be the icon of the logo. 

Playfully Neat Final Logo

The selected final logo is the voted results of clients and discussion with the designer. The problem of this logo, the visibilty is a little bit poor. So, I decided to create logograph based from main logo form.

Illustration for Cattery

To enhance the playful mood, I created some illustrations about cat and things.

Branding Applications

The usability of branding could be seen with these mockups attached that show you how the visuals are being placed into printed or digital materials.