Local SEO & Website Redesign | BK Dental

For this project, I focused on a complete website redesign for BK Dental, a local dental clinic In Toronto, to improve its digital presence and visibility in local search results. By optimizing for SEO and user experience, the goal was to attract new patients, increase organic traffic, and ensure an easy-to-navigate, mobile-friendly site. The redesign was created using Elementor, allowing for extensive customization and flexibility for future updates.

Enhance Local SEO: Improve local search rankings and visibility for nearby clients seeking dental services.

Redesign for User Experience: Modernize the site with a clean, responsive design that makes it easy for visitors to find information and contact the clinic.

Optimize for Conversions: Increase patient inquiries and bookings through improved call-to-action (CTA) placement and streamlined navigation.

SEO Audit & Keyword Research Conducted a full SEO audit to identify ranking opportunities and perform keyword research focused on local search terms, such as “dental clinic near me” and “family dentist in [location].”

GMB Profile Optimization Optimized the Google My Business (GMB) profile to include updated hours, service information, and location tags. Regularly managed GMB posts and reviews to build credibility and attract more foot traffic.

Website Redesign with Elementor Built the redesigned website using Elementor, enabling a highly customizable and modular structure. This allows BK Dental to make future updates easily without extensive coding, enhancing both flexibility and functionality.

Customizable Page Layouts Developed unique page layouts for service descriptions, an FAQ section, and team profiles within Elementor, creating a cohesive brand appearance and optimizing individual pages for targeted local SEO.

On-Page SEO & Content Update Implemented on-page SEO strategies, including keyword-rich meta tags, header tags, and alt text for images. Created engaging, community-oriented content that resonates with the local audience and builds trust.

Interactive Appointment Booking Form Integrated a user-friendly appointment booking form through Elementor, simplifying scheduling and lead capture directly from the website.

Local Schema Markup Implementation Added local business schema markup within Elementor to enhance the site's visibility in Google’s rich snippets and local packs, helping improve local search rankings.

Mobile Optimization with Elementor Used Elementor’s mobile customization tools to create a tailored experience for mobile users. Device-specific layouts, optimized CTAs, and mobile-friendly content were implemented to enhance user experience and retention on mobile devices.

Citation Building & Review Management Built local citations across directories to increase online presence and provided review management support to enhance online reputation.

Engaging Visuals with Elementor Widgets Leveraged Elementor widgets for dynamic image galleries, client testimonials, and video embeds, enriching the site with multimedia content to improve user engagement and dwell time, which benefits SEO.

Custom Call-to-Action Sections Designed clear, targeted CTA sections throughout the site using Elementor’s customizable widgets, encouraging users to book appointments or contact the clinic, boosting conversion rates.

Integrated Review Feed and Social Proof Embedded live review feeds from Google and Facebook using Elementor, showcasing social proof and enhancing credibility, which is critical for local business trust.