Molly Brooks
Truebuilt is a pre-construction platform that helps contractors and developers work more efficiently.
Without a management system, contractors feel pressure to deliver high-quality work on time and on budget, while also managing resources effectively and minimizing costs wherever possible. Truebuilt's product addressed this pressure, but did not have an online presence to attract users. Truebuilt decided to invest in a web design project to create a public online presence for their brand and help reach their audience.
Our goals were to design a modern, intuitive website that would showcase Truebuilt's main selling points, attract new users, and portray Truebuilt as attractive to investors.
To achieve these goals, we followed the existing brand identity to align with the Truebuilt platform and showcase Truebuilt as the modern, efficient tool that it is. We built custom product mockups, designed elegant site interactions, and wrote brand-specific copy to convey an appropriate voice and tone.