I built a marketing performance analytics dashboard that helps marketing teams quickly identify which campaigns, audiences, and ad groups are actually driving conversions — and which ones are wasting budget.
The goal of this dashboard is simple:
“Inside a campaign, what is actually working?”
Instead of only tracking high-level metrics, the dashboard breaks performance down into campaign and ad group level insights, enabling faster optimization decision
The dashboard tracks the full marketing funnel:
Impressions
Clicks
Conversions
Spend
CTR (Click Through Rate)
CVR (Conversion Rate)
0 likes · 5 views · Mar 10, 2026
I built a marketing performance analytics dashboard that helps marketing teams quickly identify which campaigns, audiences, and ad groups are actually drivin...
