KNWNLOCAL

KNWNLOCAL

KNWNLOCAL•SCOPE( UI/UX DESIGN, DEVELOPMENT )

KNWNLOCALROLE( UI/UX Designer + Developer )SCOPE( Marketing Website, Design System, CMS Editing Workflow )TECH( Next.js, Tailwind CSS, Sanity, Claude API, Vercel )

Context

KnwnLocal needed a refreshed marketing website that felt modern, premium, and flexible enough to evolve as the brand and offer changed.

Problem

The core challenge was not just redesigning the frontend, but giving the site the ability to edit itself with Claude AI and push approved updates live without breaking the design system.

Process

I redesigned the UI/UX around reusable marketing sections, established design-system rules for layout and voice, and mapped those constraints into an AI-assisted content editing workflow.

Proposal

The solution paired a refreshed Next.js marketing site with Sanity content modeling, Claude AI-assisted editing, and a publishing flow that can generate structured updates and send them live.

Result

The final result gave KnwnLocal a sharper marketing presence and a smarter publishing system, making it possible to refresh messaging quickly through Claude-powered edits and push updates live.